Another one bites the dust, another one bites the dust, another one bites the dust...
Memorial Day week 2009 was a disastrous one for the Alternative Rock format. First WMFS in Memphis goes down on Wednesday Then WSWD gets shoved into the HD2 ghetto. Worst of all, not content with killing WMFS, Entercom pulls the plug on KWOD in Sacramento
Let's see what the formatting geniuses came up with to replace these stations. WMFS is going to be simulcasting the stations' sportsradio feed. Because apparently the Memphis area is eager to hear drunken 50 year olds bitch about the local college basketball teams in high definition. WSWD is going to play feel good 80's music, because, according to the suits at Bonneville, nobody in Cincinatti has heard Billy Joel, Madonna or Prince in years (ummm somehow I doubt that)Sigh, at least they're keeping the website up. KWOD is moving to an all 90's format because we know what a raging success the all 80's formats have been.
It's all about the layoffs, if you ask me. If anyone's reading this, send the stations an e-mail and maybe they will relent. (It's happened before with CFNY)In the meantime, if you want to hear Franz Ferdinand, Muse or Silversun Pickups on the radio, start listening and if Arbitron calls you, make sure your voice gets heard.
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