CBS Radio is blowing up a perfectly succesful alternative station WKRK -FM to start an FM sports station
Let me count the ways this is an incredibly stupid idea.
1) The current station is jockless, so it doesn't cost a fortune to run
2)I've looked at the Top 50 radio markets and all sports stations are a hit in only 2 markets -- San Francisco and New York.
3) Neither one of these stations are an FM
4) Where the markets have an alternative and a sports station going head to head the alternative station wins in nearly all markets, whether you're measuring ratings points and cum. For example, KROQ and KYSR are both beating KWKW in Los Angeles, KDGE is beading KTCK AM and KEJN FM in Dallas KTBZ is beating KILT in Houston
WRFF is beating WYSP-FM in Philadelphia abd WWDC is beating both WTEM and WJFK in D,C.
5)In markets were a sports AM and a sports FM, the Sports AM generally wins the fight.
6)Cleveland already has an all sports station.
7) WKRK just overtook the all sports atation in the last rating period.
So what happens now? Does the format go HD2? Will WMMS add more alternative to their playlist to pick up KRK's audience? Will WNWV go a little harder to pick up their anemic ratings? What will become of the station when the new format crashes and burns?
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment