Thursday, June 11, 2009

WMMM -- Closer to Lame

I really don't mind the softer AAA stations. When I'm in the mood to chill, the best of them evoke a sense of place like no other format. WDST epitomises Woodstock, KGSR is Austin personified and you can practically smell the sea breeze when you listen to WMVY out of Nantucket,

You would think that a station out of Madison Wisconsin would have a hip edge to it. You would be wrong

Kodachrome -- Paul Simon
Love Song -- The Cure
Love Sneaking Up On You -- Bonnie Raitt
In the Mood -- Robert Plant
When I Dream of Michelangelo -- Counting Crows
Come Together -- The Beatles
Snow (Hey Oh) -- Red Hot Chili Peppers
Good Thing -- The BoDeans
Closer to Love -- Matt Kearney
Angel of Harlem -- U2
Lullaby -- Shawn Mullins

This hour of programming evokes a nervous Program Director, desperately trying not to offend a focus group of 30 something housewives. These songs could be put on a playlist of any adult contemporary station without anyone batting an eyelash. (And all but one or two of them already have been)

WMMM is an Entercom station and this seems to be a pattern with this chain's AAA stations -- they go soft and safe.

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